Do you have a passion for photography? Maybe you love taking portrait photos of people, or perhaps you love helping people capture special events in their lives. Or maybe you simply want to share your photos with the world.
Whatever your reason, it’s well worth looking into starting a photography business. It’s never been easier to start your own business, so if you’re considering it, you’ll first need these five essentials:
Invest in the best equipment your budget can afford
It goes without saying that you need the best equipment you can afford if you’re starting a photography business. High-quality equipment translates into high-quality photos, so it’s worth spending an extra few dollars.
Obviously a decent camera is essential, but don’t neglect the other elements too. Backdrops and props are particularly important for studio photography, for instance, so it’s worth getting the best quality you can afford at this stage.
As your business grows and you start to turn a profit, consider upgrading your equipment. This will increase your value as a brand and help justify an increase in your prices as time goes on.
Fine-tune your internal processes
The best businesses have slick internal processes that keep everything running smoothly. These are the behind-the-scenes processes that make sure your clients get billed, you get paid on time, and everything else.
Your basic business essentials will include:
- Pricing plan
- Insurance agreements
For many of these, you can find free generators online to create boilerplate content you can amend as needed. Make sure you nail these down early on during your business growth so you can hit the ground running and start billing clients (and getting paid) as soon as possible.
Craft a solid online presence for your business
No photography business would be complete without a website. This forms the central hub of your business online — it’s how new clients will check out your work, and it’s where you’ll direct prospective clients from your online marketing strategies too.
It’s important that you find a solution that lets you sell across a number of channels: your website, offline via a POS, social media, and so on. This opens up a world of possibilities for you to expand your business. For instance, you could take your photography business to fairs or conventions and sell prints in-person as an extra revenue stream.
As a photographer, you’ll likely find yourself out and about rather than confined to a studio every working hour of the day. Consequently, it’s worth finding a platform that lets you manage it easily and on-the-move. Most good platforms offer a mobile app for easy management, as well as built-in hosting and domain registration too.
Get your marketing strategy on-point
Perhaps the most important thing your photography business needs is clients, and you won’t get that without a solid marketing strategy.
There are myriad ways you can approach your marketing. Here are just a few:
- Social media is an absolute must when it comes to marketing your photography business. It’s virtually free (unless you invest in paid ads), easy to use, and offers plenty of scope for reaching prospective clients.
- Blogging is also a great way to reach new clients. Educational guides, photo essays, and other forms of content are great for helping guide people to your website.
- Contributing to photography collectives, stock photo sites, or other websites is also a good way to get your name out there. For instance, if you specialize in wedding photography, offer some free photos to wedding planners to display on their website for some free exposure.
Spread your marketing out over several channels, but don’t overreach during the early stages of your business. Slowly build your marketing strategy over time and within your budget. Make sure each one has a clear way to contact you, either with a website URL or email address.
Build a stunning portfolio
When prospective clients consider your business, your pricing and service will only go so far towards influencing their decision. Ultimately, they want a good-quality photographer to capture their special day, and it’s up to you to demonstrate it.
This means you need a solid portfolio of your best work. You’ve likely already got a good selection of photographs under your belt. While they’re all of good-quality, you only want to show the very best of your work to prospective clients.
Trawl your portfolio and find a number of your most high-quality images to display to your prospective clients. Be ruthless — it’ll be tricky, but it’s better to have a few high-quality images than several average-quality ones.
Once you’ve got the above essentials behind you, you’ll be ready to launch your own photography business. It takes time — it won’t happen overnight — but keep at it and, slowly but surely, you’ll build a flourishing photography business you can be proud of.
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What Happy Photographers Are Saying:from 244 reviews
My wife bought this bag for me for Christmas and I absolutely LOVE it. It's exactly as it is named, easy access. I don't have rummage through he bag to quickly grab my DSLR on a shoot or on the go. great bag for the price!
Nicely packaged... can't wait to get out and use it.
Great product that works as advertised.
Perfect size. Fits all my gear and the quality is really, really good.
I bought this for a trip I was planning and the bag was absolutely perfect. Great quality, lots of storage spaces and the wheels were just an added bonus! Highly recommend!
Great Product, Fast Service
Excellent tripod & monopod! Easy to carry with included bag.
Works great, nice tight fit, and the bubble level is a nice addition.
Works perfectly on my D750, very satisfied.
I LOVE MY T-SHIRT
Everything is good with the price
Love the protectors!! Plenty of protection and offer a great clip to carry on your side for easy accessibility. I just wish perhaps they were slightly wider for my lens hood to remain on my Large lenses. Would order again!
So far so good! I’ve been using it for astrophotography.
Great lens at this price point!
Received my order in a timely manner. Haven't used the products yet but looking forward to putting them to good use.
Comfortable, straight stencil, reasonably good quality
Fast service, item was even better than expected. Now both my camera and flash are smarter than I am.
Love the ring light
A basic over the shoulder camera strap that works well and keeps the weight of the camera off of my neck, which is why I purchased it.
I primarily bought the case to carry my flying camera(drone) but will see use for my dslrs. Easily configured for multiple uses with movable dividers. Only negative is the zipper sometimes hangs up on the lids edge seam and has to be manipulated to get it unstuck. Good value!
Sturdy yet light and watertight. Does the job.
Nice bag, keeps camera dry and able to shoot in heavy rain. Handy strap for carrying.
They could modify the roll up plastic to leave more room to snap closed. Needs a a trigger hole for shutter button.
Overall pretty good bag for price.
Looks very good and real but takes to long to get
Arrived in good condition, looks good.
I personally don't care too much about wearing the Name Brand around my neck when I'm out photographing the world around me.
I love my "Vintage Fashion Neck & Shoulder Trap" It's very comfortable and looks real nice. I would highly recommend this strap. It's a good one.
Its a great product, However when i use my 28 to 300 lense I can see the ring clearly through the viewfinder
just what the doctor ordered, now some experiments
Nice tripod. Reasonably light and sturdy enough for my Sony A6000 with kit lens.
I ordered this background, it took a longer time than projected to arrive. But I have to say that it was worth the wait. I was so pleased with the product that I have purchased a different background. Keep up the good quality.
The flash works well with my Canon 60D. I've been pleased with its performance, and I'm looking forward to really putting it through its paces. I do agree with one of the other reviewers, that an online manual would be greatly appreciated.
I bought this item on the recommendation of some pro photographers. It is a very well-made device, but I haven't yet found a way to use it in my photography. I'm sure I will!
I love it...it’s very helpful when I’m on the move
Served as an ideal backdrop in most recent series.
I like the way it attaches to the bottom of the camera. Very secure. I have large hands and a battery pack on my cameras, so a little more strap would have been nice. I anm still waiting for my double harness, to fully test these out. There was delays in shipping my harness. Which was ordered with the hand straps.
Top class Product thanks :)
Delivered the next day . Good job!!!