If you’re building a photography brand, there are myriad things you need to get right: a solid website, fresh content, stellar marketing, and so on. But one thing that needs to permeate every aspect of your brand is professionalism. A professional brand builds trust, and trust creates repeat customers. But...
Articles
A Guide To Email Marketing for Photographers
Robin Jones
Whether you’re a freelance photographer or running your own team at a photography studio, having a well-rounded marketing strategy is as important as having the right camera bag. It’s not enough to set up your own Instagram account (although the platform is perfect for use as a growth channel) and...
4 Tips For Photographers Using Instagram As A Growth Channel
Robin Jones
Instagram is a popular (and growing) social platform with a heavy emphasis on visuals. As such, it’s perfect for photographers to showcase their work and grow their photography business. But are you really getting the most out of Instagram? Read on to discover four useful tips for using Instagram as...
How Baby Photographers Can Create The Perfect Backdrop Setting
Robin Jones
Being a baby photographer is an amazing, rewarding job. After all, you’re working with kids (hilarious) and capturing some beautiful moments that families will treasure for the rest of their lives. *Photo courtesy of pexels But you can easily spend years — and a lot of money — perfecting your...