Articles

How To Build A Professional Photography Brand That Clients Can Trust

Posted by Robin Jones on

How To Build A Professional Photography Brand That Clients Can Trust

If you’re building a photography brand, there are myriad things you need to get right: a solid website, fresh content, stellar marketing, and so on. But one thing that needs to permeate every aspect of your brand is professionalism. A professional brand builds trust, and trust creates repeat customers. But how can you get this right in 2020? Read on to learn how to build a professional photography brand that clients can trust. Know your target audience Knowing your audience is important for every brand. When you identify your target audience, you know how to position your marketing and push...

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A Guide To Email Marketing for Photographers

Posted by Robin Jones on

A Guide To Email Marketing for Photographers

Whether you’re a freelance photographer or running your own team at a photography studio, having a well-rounded marketing strategy is as important as having the right camera bag. It’s not enough to set up your own Instagram account (although the platform is perfect for use as a growth channel) and post regularly on Facebook — it’s vital that you incorporate email marketing into your plans as well. Email marketing is an extremely powerful marketing tool for photographers, boasting a higher click-through rate than social media, and the best ROI for your business of all the marketing tactics. In the post...

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4 Tips For Photographers Using Instagram As A Growth Channel

Posted by Robin Jones on

4 Tips For Photographers Using Instagram As A Growth Channel

Instagram is a popular (and growing) social platform with a heavy emphasis on visuals. As such, it’s perfect for photographers to showcase their work and grow their photography business.  But are you really getting the most out of Instagram? Read on to discover four useful tips for using Instagram as a growth channel for your photography biz. Don’t just showcase your work — educate Look at most photographers’ Instagram accounts, and you’ll see row after row of high-quality snaps, all beautifully curated and exquisitely shot. And while that’s perfectly fine for a photography Insta, it’s not enough.  Take your Instagram...

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How Baby Photographers Can Create The Perfect Backdrop Setting

Posted by Robin Jones on

How Baby Photographers Can Create The Perfect Backdrop Setting

Being a baby photographer is an amazing, rewarding job. After all, you’re working with kids (hilarious) and capturing some beautiful moments that families will treasure for the rest of their lives. *Photo courtesy of pexels But you can easily spend years — and a lot of money — perfecting your baby portraits and experimenting with important factors like backdrops. If you’ve got the time and money to have a play around then that’s great, but many photographers don’t. Whether you’re an amateur photographer or a professional looking to diversify, if you need some help setting up your backdrops for baby...

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Top 4 Camera Bags For On-The-Go Photographers

Posted by Robin Jones on

Top 4 Camera Bags For On-The-Go Photographers

A camera bag is a necessity for any photographer (amateur or professional). This is the place where you store, transport and access your camera equipment. Your DSLR (or mirrorless) body, lenses, cables, batteries etc. We’ve chosen these bags mainly for their functionality, ease of use and travel comfort levels. There are going to be different things you are going to require from a bag. Some might need a bag for travel in airports, while others just need an every day carry bag... In any case we've got you covered with one of the bags below. For an event, you may need your...

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